The European Concept For Accessibility 2003

2.2.3 Opportunities for Property Developers

Those private individuals or bodies who promote accessible projects will find that they have a stronger sales pitch and, moreover, that it has a more human quality. For example, when selling a property they will not have to restrict themselves to talking about aesthetic aspects, the number of rooms or the prime position (near a beach or gardens, etc.), but will also be able to draw upon the following arguments:
-Accessibility of the property in itself: it is suitable for anybody.

-Accessibility of the surrounding environment (services, green areas, transport).

-Flexible living space that can be adapted to the different needs of the people who inhabit it.

-Use of hard-wearing materials produced by environment-friendly methods.

-Aesthetic appeal and good taste sought within functionality.

In this way, promoters are likely to feel personally satisfied as a result of being able to offer a quality, long-lasting product that is suitable for the majority of people.