Direct Mail Advice

	What is your objective.
	Address Correctly to the right list.
	Write your copy to show what the product or service offered does for the reader.
	Make the layout and copy fit.
	Make it easy for the prospect to take whatever action you want him to take.
	Tell your story over again
	Research your direct mail. Test. Analyze.

The Seven Basic Rules in
Direct Marketing

The Seven Steps to Write a Succesful Business Letter

	Promise a benefit
	Enlarge on the benefit
	Be specific.
	Give proof.
	What happens if they don't act.
	Repeat.
	Ask for the order.

To make money.
To save money.
To save time.
To avoid effort.
To get more comfort.
To achieve greater cleanliness.
To attain fuller health.
To escape physical pain.
To gain praise.
To be popular.
To attract opposite sex.
To conserve possessions.
To increase enjoyment.
To gratify curiosity.
To protect family.
To be in style
To have or hold beautiful possessions.
To satisfy appetite.
To emulate others.
To avoid trouble.
To avoid critcism.
To be individual.
To protect reputation.
To take advantage of opportunities.
To have safetly in buying something else.
To make work easier.

26 Reasons
Why People Buy

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TEL: 353-51-855745 FAX: 353-51-857393

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Last modified: December 01, 1998