THE BIKINI ISSUE

About the Project

Model: Gareth
 
The representation of women in the visual media has become a crucial
area of concern for the women's movement.  Most energies have been put into
countering the stereotyping and sexism of media images.  Using a variety of
strategies, including deconstruction of dominant visual codes, parody and role
reversal, The Bikini Issue aims to take apart traditional ways of viewing the
female body and tries to find new images with which to re-construct the
woman surfer.
 
Zoe Lally: 13 times Irish Women's Champion

In short, this web site hopes to subvert the patriarchal stereotype of
women surfers and to reverse the image signifiers so that they subvert the
traditional male view, partly by substituting a consciously female gaze, partly by
parodying the patriarchal stereotypes through role reversal.