- The programme is a three day course. A sample agenda
can be viewed below:
-
Day 1
- 9.00 Introduction & NAM skill sets & development requirements & programme needs
- 10.45 Break
- 11.00 NAM personal profile & individual skills assessment on line review
- 1.00 Lunch
- 2.00 A.D.E.P.T “The account opportunity analysis”
- 3.15 Break
- 3.30 Account Budgetary management & Account planning templates
- 4.30 The Business Contract – A commitment between Sales & Marketing ensuring Strategic Alignment In Market Deployment – Clear allocation of resources – A tool to measure implementation in Market
- 5.00 Finish
Day 2
- 9.00 Review day one
- 9.15 Advanced selling for national accounts
- 10.30 Break
- 10.45 Advanced selling for national accounts
- 1.00 Lunch
- 2.00 Major common trading issues & resolutions Terms Negotiations, Pricing, Currency, New product launches, Activity Programmes,
- 3.15 Break
- 3.30 Planning negotiations
- 4.30 Activity sessions team allocations around current trade issues
- 5.00 Finish
Day 3
- 9.00 Trade presentation on the “Inside of the buyers mind” senior trade figure
- 10.15 Break
- 10.30 Activity case studies sessions
- 1.00 Lunch
- 2.00 Activity case studies sessions
- 4.00 Stress management
- 4.35 Programme review
- 4.50 Feedback sheets
- 5.00 Programme close
Course cost includes all meals, snacks, tea and coffee.
Book your team on the Foundation Programme today. Email
bookings@namfoundation.com
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