Email
tips and tricks
by: Steve Lillo
Excerpted from the upcoming book The Busy Person's
Guide to a Profitable Website and PlanetLink's Enews
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We'll explore the use and abuse of email and discuss
how you can use it more effectively in your business.
Email has become the most used service on the Internet.
According to a Gallup Poll survey, 52%, of email users
says that sending and receiving email is their most
common online activity.
Consider these statistics:
• By year-end 2002, there will be 135 million
email users, representing 59% of the overall U.S.
population of adults and teens.
• There were 409 million email boxes worldwide
in 1999, up from 234 million a year earlier.
• When asked their opinion on spam, 42% of email
users say they "hate it," 45% say they find
it "an annoyance, but do not hate it," while
the rest have no strong feelings either way .
Here's some tips you can use to make the most effective
use of email:
Keep business emails specific and to the point.
In your replies to messages, quote or refer to the
original message so that the person you are sending
the message to doesn't have to look through past messages
to follow the train of thought.
Have you service provider setup your email account
so that you can use any address at your domain name.
When you provide your email address in a form, make
it something that you would associate with that company.
If you get mail to your newly created address from
a different company, you'll know how they got your
address.
Use an email address with a domain name that is in
your control. If you use an address at aol.com, earthlink.net.
msn.com or any one of several thousand service providers,
you'll have to continue to use that service provider
in order to continue to receive your email. If you
decide to change providers, any mail that is sent
to you at the old address will be lost or returned.
If you instead have email sent to an address at your
own domain name, you'll always be able to access it
- no matter who your service provider is.
PlanetLink can assist you in with setting up an email
account, registering domain name, developing a sound
and profitable Internet services plan, website design
services, hosting services, application development,
ecommerce and site promotion. For more information,
call us at 415-884-2022 or email info@planetlink.com.
About The Author
Steve Lillo author of Websites That Work! is the President
of PlanetLink, a website design and consulting firm
which specializes in creating websites which get results.
They also provide their Web Rx Service for increasing
the effectiveness of existing websites. PlanetLink
can be reached at http://www.planetlink.com or by
telephone at 415-884-2022.
Steve@ix.netcom.com