Price
your eBook to Sell Well
by: Judy Cullins
Q. The big question asked me in teleclasses or client
sessions is "How should I price my eBook?
A. The big answer is "it depends."
Here's seven tips to help:
1. Determine your audience's need and demand for your
book. If your book solves a particular problem for
a preferred audience, it will sell well at any price.
When you know your 30-60 second "Tell and Sell,"
you'll be more likely to know a proper price.
Let's say you have a book "Stop Divorce Now."
Your tell and sell includes "Helps the nearly
divorced audience, both men and women." That
audience gives your book a slant, and makes it more
valuable. In the "Tell and Sell" you must
also include the benefits your book brings its audience.
The top benefit of this book is that it stops divorce
now.
No matter the number of pages, anywhere from 15-99,
this kind of book will bring a healthy price. Maybe
$39.95, maybe more.
2. Sell to your "wants it short, easy, and cheap
to yield big profits audience. You can charge more
than some general information book aimed at a general
audience.
The 8 and 1/2 by 11" forty-page book "Write
Your eBook or Other Short Book--Fast!" loaded
with how to's and which specific steps to do first,
along with hundreds of Web and email resources is
well worth the list price of $24.95. The author puts
it on discount several times a year for only $18.95,
but it sells well at $24.95.
If someone wants to write and publish a book, this
price tag is small for what it gives and the speed
one can finish a short book to start making money
within 60 days.
3. Know that eBooks bring as big a price as print
books. Don't under price yours. Assign it the highest
price you feel your audience can afford. If you don't
sell many (remember to sell many you need to promote
your books Online and on Web sites) try a lower price.
Always start with the highest price.
4. Rethink your title to sell more books. Make it
short and compelling, but be sure to make it clear.
Three-six words will sell better than a really long
title, although there are exceptions.
One eBook "High Traffic=High Web Sales"
sells better than "How to Dramatically Increase
your Web Traffic and Sales."
5. Know that "how-to" books bring a larger
price than a story.
6. Price your personal growth and health books lower
than the specific how-to books. Shorter eBooks such
as 10-30 pages will easily go for $7.95 to $12.95.
Longer ones can go for $15.95. This audience is huge,
but your book has far more competition in this group.
Think Chicken Soup for the Soul series, selling over
70 million.
7. Promote your eBook Online to catch the Online business
people. Reach 1000's, even hundreds of thousands each
day you submit a related article. They want all kinds
of books. Learn how to sell more books by learning
this kind of promotion.
Apply these tips to your print books too. You can
make 1/4 to 1/2 your income from book sales if the
price is right.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book
Online"
http://www.bookcoaching.com
To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
