Easy
eBook Ideas
by: Dan Grossman
Everybody should love eBooks. You can give them away
in order to promote your site, increase subscribers
to your newsletter, or just as a free gift. You can
write about something people want to know and sell
them for a profit. There are a great many eBooks available
out there for you to distribute or to purchase resell
rights to, but that doesn't compare to having an eBook
of your own.
The problem is that most site owners don't have the
time or the patience to write their own eBook. Some
start and think they don't have the writing skills
to create something they'd want to share with others.
So why not use some of the content you already have
to create an eBook?
MAKE YOUR WEBSITE INTO AN EBOOK!
Especially if your site contains lots of useful information
and reference material for others, this can be a great
gift to give away to your visitors. Turn your entire
website into an eBook and allow people to browse your
site offline, or simply read through many articles
without having to load them from your site. You can
also place static advertising in the book on pages
related to the ads.
Considering everyone can visit your site online, this
isn't something you can sell, but it's a good gift
to give away. This is a great way to brand your site!
Every time someone opens up your eBook, they remember
your site and because they have something that's going
to last longer than the time they spend on your site
online, it keeps your site in their minds a bit more.
When they read through the eBook, you're likely to
get repeat traffic as they return to your website
to revisit and see what's new.
If you have especially long articles, tutorials or
other content on the site, you could make individual
eBooks for each and link to them from their corresponding
webpages. Let your visitors finish reading when they
have time, while still building your brand and reminding
them of your website. If it's something they'll be
referencing a lot (such as a how-to guide), they'll
thank you for it.
MAKE YOUR EZINE INTO AN EBOOK!
If you've been publishing for a long time, you probably
have hundreds of pages of content (whether you realize
it or not) which can easily be made into an eBook.
There are several uses for this eBook and several
benefits to making one.
Your eBook can be used as a giveaway to subscribers
in order to increase new signups. Increase the effectiveness
of your signup forms with text like
"Get access to our backissues archive! Subscribers
can download it as a free eBook and browse hundreds
of pages of useful hints, tips, and tricks!"
This should increase your subscription rate if you're
not already giving something away. If you are, your
new eBook will make a great addition. You can also
give it away to your existing subscribers as a gift;
this should please many of them, keeping more of them
as long-term subscribers.
If your eZine is top-quality with useful information
in it each issue, you can sell your backissues as
an eBook. Assuming your eZine is a focused topic,
you may have covered enough to advertise it as a "how-to"
guide. Just order the issues in terms of what they
will teach the customer once they buy it. If your
eZine is only available as a paid subscription, this
can be a bonus you give away to your paying customers.
RESOURCES FOR CREATING YOUR EBOOK
In exchange for an ad in your eBook, this person will
create eBooks for you for free:
http://www.ebooks-made-easy.com/
A professional quality eBook editor:
http://www.ebookedit.com/
A listing of eBook compilers for creating eBooks:
http://ebookshop.bizland.com/compilers.html
eBook cover creation services:
http://ebooksearchengine.com/covers.html
List your eBook in the eBook Search Engine:
http://ebooksearchengine.com/tempsubmitform.html
Another good place to list your eBooks for free:
http://ebooks.searchking.com/
About The Author
Dan Grossman runs http://www.websitegoodies.com where
you can find over 250 hand-picked resources, articles,
and tools! Dan also publishes the free weekly "WebDevPortal"
newsletter for website owners! Subscribe today and
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