Avoid
These Common Mistakes With Your Links...
by: Radhika Venkata
Links are the main pillar of your website. To navigate
from one page to another page in your website or to
another website, you need to keep the links.You can
also create page jumps in the same page or different
pages of your website.
If your links are not working properly, it is difficult
to navigate and your visitors get '404 File not Found
Error'.
If your visitor wants to buy your product and clicks
on your order link to found this '404' error, how
would that be?
If you keep a free demo on your site for demonstration
purpose to your visitor and your link doesn't work
means, you are losing a potential customer.
So why don't you take a little bit more interest in
creating your links?No matter where you are keeping
them-your website,your emails,Autoresponder courses,
banners etc.
***
1.Proper html format for the link:
Order here!
This is the basic format for keeping a link.
The URL is case sensitive.Though the 'www.yoursite.com'
is not case sensitive, the 'order.html' part is case
sensitive.So one typo...That's it. Nobody goes to
your order page.
***
2.Always keep good content pages in first level directories.This
keeps you in good ranking in search engines.
http://www.yoursite.com/one/two/page.html has less
chances of crawled by search engines than http://www.yoursite.com/one/page.html.
***
3.Always check links by going to that pages.If you
keep them in emails, then send them to your email
address and check the link by yourself.
***
4.Participate in link exchanges:Search engines think
that your site is popular when other sites point to
your site.This keeps you in good positioning in search
engines.
***
5.One common mistakes most people do is when they
update the website and changed the html pages to another
directory, they will forget to keep some sort of redirection
to the new page.Especially true with important pages
that has many links in it.
So people who bookmarked the old page can be redirected
to new page.
***
6.Affiliate links:Most people are reluctant to click
on the affiliate links.You have to hide them sometimes
to get good click thru ratio.
Check out here: http://www.webmasters-central.com/t/siteprotection/affiliatelinks.shtml
***
7.Long URLs in the links:These tend to break when
you send them in emails.When you click on them they
don't send you to the page that you are supposed to.
You can use the above redirecting technique with short
URLs.
***
8.If you are advertising about a particular product
use the link that lands the visitor on the products
page.Don't use your main website URL for everything.
***
9. Track your links in your ad campaigns: Well you
want to know which campaign brought you profits. For
this you should know howmany people clicked on your
URL and how many bought your product. Here is a little,
free script that you can use to track your urls in
your campaign. http://www.scripts4webmasters.com/clicktracking/index.shtml
About The Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine'
which is completely focused on ebook business and
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