8
Steps to Design a Surfer Friendly Website That Search
Engines Love!
by: Venkata Ramana
1) Crystal Clear Source Code (HTML/CSS)
Many web-designers give far too much importance to
the look and the graphics of the website while ignoring
the clarity of the source code. Clean and well-written
source code is the first step to website design success.
If a spider cannot find your keywords, you might just
as well forget about search engine optimization.
2) Keywords in Title Tags.
Keywords in the title tags are one of the most important
factors for optimization. Search engines display your
title tags in the search results. This tells surfers
what your page is about.
3) Easy Navigation Links.
While preparing the layout of your website, remember
the navigation links. They must be clearly visible.
Hidden links must be removed. Navigation links embedded
with key words are an asset in search engine ranking.
But beware -- stuffing your navigation links with
too many keywords may land you in trouble!
4) Keyword Rich
Pages BUT Understandable Content. Yes - search engines
love keyword rich content. This does not mean you
have to stuff your articles with meaningless sentences.
A keyword rich article can contain a keyword density
of five to seven percent. Your articles must also
be well edited to make them both search engine and
user friendly. Invisible keywords and keyword-spamming
are a no-no.
5) Using Heading Tags ( , etc.) For Ease of Reading
and Search Engine Friendliness.
Using and heading tags will help the user read your
articles more easily. is used for the headline; and
are used for section heads and subheads. The lower
the number, the larger the font size (assuming you
haven't modified them differently). Using , fonts
will help the search engines easily understand the
importance of the content in your pages. Keywords
in header tags are also given more weight.
6) Fast Loading Images That Trigger Emotions
Fast loading images, are very important in designing
your website. Using Flash and heavy images will increase
the loading time of your website. The faster your
site loads, the easier it becomes for your visitor
to understand your content.
7) Use Alt-Tags for Text ONLY Browsers.
Using alt tags for all your images will help your
surfers who use text only browsers. Here is an example
of alt tag: Many search engies use alt tags to determine
the keyword relevancy.
8) Site Maps
A site map lists all the pages you feel are important
for the search engines to index. SiteMaps are very
important if you want search engine spiders to index
each and every page of your site. A site map also
provides a guide to your entire website content and
helps your visitor navigate your site easily.
About The Author
Venkata Ramana has been helping webmasters to get
highly targeted traffic to their websites. Join his
5 day "Targeted Traffic Secrets" course
and discover 5 No-FAIL Targeted Traffic Tactics.
http://www.targetedTrafficForEver.com
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