Free
Online Content To Make Your Website Sticky
by: Chuck McCullough
Depending on what you are reading, most sources state
that a person must see an offer somewhere between
3 and 10 times before he or she will actually purchase.
And unless you are a master copywriter with expertise
in forcing the sale down your visitor's throats, chances
are that you will need to figure out how to get them
back to your site for another visit, or two, or three.
Of course, with the right targeting you can throw
yourself in the path of those that are ready to buy,
and get the sale. But what about converting those
casual surfers into lifetime customers?
The best way to carry out this task is to figure out
how to get your visitors to stay on your site longer,
and hopefully return often. If they come back for
future visits there will be a greater chance that
they will actually purchase from you, or from the
affiliate programs that you are promoting.
This requires a different set of skills. Skills that
usually point to that dreaded four-letter word that
we all hate...WORK!
Its work because one of the items required to bring
users back is fresh, frequently updated content such
as articles, reports, and tips. Finding and keeping
updated content on your site can quickly become a
dreaded chore.
In addition to fresh content on your site, you should
produce a newsletter for your visitors. A newsletter
can be a very powerful way to get your visitors to
return to your site, and view your offers again. But,
this also can be a time consuming venture.
How do you accomplish these tasks if you fall into
the "no time" category?
You familiarize yourself with a concept known as "syndicated
content!"
This has become a very popular means for website owners
to offer fresh, up-to-date information for their visitors...with
minimal effort.
Basically, you find places that allow you to publish
their articles, reports, tips, etc. The usual exchange
for this valuable content is that you include the
authors information at the end of the article when
you publish it.
Find a few decent sources and you can keep a newsletter
going for a long time, without having to strain too
many brain cells in the process.
Taking this a step further, you can now find "dynamically
updating content." This is really neat because
you put some code on one of your website pages, and
the author automatically updates the displayed information
periodically for you!
This is very popular with news, stock information,
weather, and sports scores.
When your visitors know they can depend on you for
new and updated information, they will return often.
They might even tell their friends about you...which
is even better!
Another necessary component of a website that brings
visitors back is a sense of community.
Some popular forms of community are:
Discussion boards or forums
Mailing lists
Free email
Chat
Polls
Finding these items can definitely be a chore, especially
if you are on a tight budget and looking for low/no
cost options.
To help you with these efforts I've created a comprehensive
directory of the best sources of free or almost free
website content.
In the directory you will find article resources,
dynamic content, and much more.
I named the site FindSticky.com and you can visit
it at http://www.FindSticky.com/
Why Sticky? Well, sticky is the Web term for a website's
ability to keep visitors for longer than the typical
3 seconds, and its ability to bring the visitors back.
Make them STICK to your website!
To put it plainly, a sticky website sells!
And sales are what we all want, either of our own
products, or those of your merchant partners.
Create a sticky website that brings your visitors
back again and again so that you can show them your
offers.
If you do this, chances are that somewhere between
the third and tenth visit they will become your customers!
http://www.FindSticky.com/
About The Author
Chuck McCullough is the owner of http://AffiliateMatch.com
offering FREE articles, tips, hints, and real-world
advice on how to make money with your website. Visit
his site or join his FREE newsletter, The AffiliateMatch
Informer by sending a blank email to mailto:newsletter@affiliatematch.com
