META and TITLE tags within the HEAD area

Keywords that users of search engines might use to find your site (no space between them)

<html>

<head>

Description that search engines will display

<meta name="keywords" content="Kilmallock, KIFET, VTOS, further education, ECDL">

20 words max

<meta name="description" content=" The Kilmallock Institute of Further Education and Training (KIFET) is a further education college offering a wide range of adult courses" >

Within the TITLE tag Ensure every page contains a good description of that page and your site name

<title>KIFET Adult Education Centre</title>

</head>

</body

</html>

Site Layout

Ensure the user does not have to do too many clicks to go to any one page.

This might be an initial layout of a basic college web site