Keywords
that users of search engines might use to find your site (no space between
them)
<html>

<head>
Description
that search engines will display
<meta name="keywords" content="Kilmallock,
KIFET, VTOS, further education, ECDL">
20
words max
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<meta name="description" content=" The Kilmallock Institute of Further Education and Training (KIFET) is a further education college offering a wide range of adult courses" >
Within
the TITLE tag Ensure every page contains a good description of that page
and your site name
<title>KIFET Adult Education Centre</title>
</head>
<body bgcolor="#FFFF80">
</body
</html>

Ensure
the user does not have to do too many clicks to go to any one page.
This
might be an initial layout of a basic college web site