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Helsinki Edition About Us |
Be perfect and have your teeth shine A new man is born. He doesn't smoke, never drinks too much, he cares if his socks match his shirt and has sleepless nights about maybe not being a dream lover. Sounds almost perfect. Nobody's spotted him on the street yet, but according to magazines like FHM (For Him), GQ (Gentlemen's Quarterly) and Men's Health, this 20th century superman is what men want to be like. What's more, Men's Health promises the insecure male reader he will become a mixture of Schwartzenegger, Einstein and Don Juan if he immediately buys their product. Well, maybe it's true, because the European, American, South African and Australian men are all buying it. Men's health is not the only guide to perfection; other new-man magazines have been introduced. A couple of examples: Fathering Magazine, about being the perfect dad. Men's Fitness, about getting the perfect body. But for the guys who're not so anxious on becoming superhuman, they could just read the articles about less 'important' matters. Maybe start with the article in the October issue of the Australian Men's Health titled: how to make your teeth shine. |
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