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Investigate and compare the eBusiness strategies of two different
organisations each with a web presence.
Areas investigated could include reference to the role of the website
and a range of other issues such as: ease of use, how many clicks to order,
ordering and payment methods, speed of delivery
promises, security (encryption, secure socket layer, secure electronic transfer,
firewalls), privacy policies, marketing strategies, BtoC or BtoB, site
advertising speed of delivery promises (2 days or 28 days?), feedback options,
backup service, helplines, confirmatory e mails, e mail newsletters etc.
Include conclusions and/or recommendations.
Due Date: 31/01/03
Investigate and analyse one of the following: the social, economic or legal impact
resulting from the adoption and growth of eBusiness.
The evidence will include reference to the impact on business and/or on individuals’ personal or vocational lives.
Include conclusions and/or recommendations.
Ø
Suggested
social issues: Move away from personal contact, use of credit cards, impact on
small communities, personal privacy, changing nature of employment
Ø
Suggested
economic issues: Use of credit cards and digital cash, impact on existing off
line retailers, (big and small), global marketplace, influence of
multinationals/small start up businesses, dot.com successes and failures
Ø
Suggested
legal issues: Data protection, copyright, contracts, consumer protection,
privacy rights
Due Date: 30/03/03
Investigate and analyse an opportunity particularly suited to eBusiness
and develop a suitable eBusiness strategy to exploit the opportunity.
Your project must demonstrate:
Ø
your
understanding and application of eBusiness concepts
Ø
use
of relevant research techniques and sources of information
Ø
ability
to analyse, evaluate and draw conclusions and/or make recommendations
Areas investigated could include reference to the role of the website
and a range of other issues such as: ease of use, how many clicks to order,
ordering and payment methods, speed of delivery promises, security (encryption,
secure socket layer, secure electronic transfer, firewalls), privacy policies,
marketing strategies, BtoC or BtoB, site advertising speed of delivery promises
(2 days or 28 days?), feedback options, backup service, helplines, confirmatory
e mails, e mail newsletters etc.
Due Date:
14/04/03