Welcome to Pointless Pop-Ups
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The aim of this website is to communicate my research project online. My name is Sinead Cochrane and I am a final year Psychology Applied to Information Technology student from the Institute of Art Design and Technology, Dun Laoghaire, Rep.Ireland.
The title of my research is: "The Memory Recall Of Pop-Up Advertisements Amongst Experienced Internet Users".
For a concise summary of the research carried out please read my Abstract below.
The complete research document is available in a printer friendly version. This document can be viewed using Adobe Acrobat. [ view printer friendly version ]
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The aim of this study was to examine the relationship between Internet experience and memory retention of pop-up advertisements. Seventy participants (39 males, 31 females) between the ages of 18 and 60 (M=22.24, SD=6.45) completed an online survey about their Internet experience, during which a pop-up advertisement appeared. Participants then completed a paper-pencil test examining their recall of the pop-up. Results found no relationship between experience and memory retention (yet, low recall rates were observed), and the more experienced a user becomes online the more likely they are to use pop-up blocking software. Implications of this research suggest that pop-ups are ineffective, and online advertisers should focus on alternative forms of advertising.
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