Links
In this section you will find interesting links to other websites related to Pop-Up Advertisements.
Online Journals/Reports
Chan, A., Dodd, J., & Stevens, R. (2004). The efficacy of pop-ups and the resulting effect on brands.
McCoy, S., Galletta, D., Everard, A., & Polak, P. (2004). A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads.
Previte, J., & Forrest, Ed. (1998). Internet Advertising: An Assessment of Consumer Attitudes to Advertising On the Internet.
Safran, D. (2001). Beyond The Click: Ad Reaction Study.
Goldhaber, H.M. (1997). Attention Shoppers!
Kane, M. (2003). Pop-ups are annoying, but effective.
Morissey, B. (2003). Pop-Ups Work.
Olsen, S. (2002). Taking the air out of pop-ups.
Olsen, S. (2004). Revenge of the pop-ups.
Free Pop-Up Blockers
Mozilla Firefox Internet Browser
Realistic Internet Simulator (A.K.A The "Kill the Pop-Ups" Game)
Prototype of a Person (Online Blog of the author)
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