Introduction

The Pembroke Clinic in Dublin has always adhered to a dedicated strategy, since it's inception in 1988, the clinic has brought a new and innovative approach to women's health care in this country. Keeping in touch with this innovation, it was decided to design a web site that met both the standards of the clinic and shifted business into an online presence. The result so far has been extremely satisfactory, with many consultations being generated from the web site.


Requirements

The Pembroke Clinic had a range of requirements for this web site.
It was important that they could offer their clients:

a simple, straight forward easily navigable web site
a site that reflected the warm, client-based atmosphere of the clinic
a range of contact options, including a booking form
a clear approach towards the clinic's female target audience
strong emphasis on the clinic's travel immunisation service

Whilst at the same time the site had to facilitate:

an easy up dateable back end, allowing for the online booking*
rapid growth in the number of customers using the booking service

* it is proposed that a PHP - SQL back end will be incorporated to process customer queries and to develop a customer/client searchable database. (see ongoing for more)


Solution

With constant communication with the staff at the clinic, a guideline was set down that detailed how a potential customer would like to view the site for the first time. This visit would allow the customer to appreciate the warm, friendly atmosphere of the clinic and encourage them to make an appointment.

Templates were drawn up and a decision was made to go with the simplest design for easy navigation and customer understanding. With programming kept to a minimum, the site was complete in less than a week. Server space and hosting was provided at an additional cost per annum.


The Pembroke Clinic's expectations were exceeded across three key criteria:

Quality
Reliability
Usability