"THE DIFFERENCE BETWEEN ADVERTISING AND MARKETING!!!"
My cut-out-and-keep online e-Guide gives you
all the basic techniques you'll ever need to know about advertising vs.
marketing. Now pay attention at the back of the class, kill the lights, let the
slideshow begin...
Slide #1: You see a gorgeous lass at a party. You go up to her and say: "I'm a
fantastic shag." That's called DIRECT MARKETING.
Slide #2: You're at a party with a bunch of mates and see a gorgeous lass. One
of your friends goes up to her and, pointing at you, says: "See yer man there?
He's a fantastic shag." Now that's called ADVERTISING.
Slide #3: You see a gorgeous lass at a party. You go up to her and get her
telephone number. The next day you call and say: "Hi, I'm a fantastic shag."
That's called TELEMARKETING.
Slide #4: You're at a party and see a gorgeous lass. You get up and straighten
your tie. You walk up to her and pour her a drink. You open the door for her,
pick up her bag after she drops it, offer her a lift, and then say: "Oh, by the
way, I'm a fantastic shag." That's called PUBLIC RELATIONS, or PR.
Slide #5: Finally, you're at a party and see a gorgeous lass. She walks up to
you and says, "I hear you're a really fantastic shag." That's something called
BRAND RECOGNITION.
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